FOR IMMEDIATE RELEASE
Crush Dynamics Names Shaun Richmond New VP of Sales
[May 13, 2022 – Summerland, Canada] – Crush Dynamics Inc. (CrushDynamics™), a leader in upcycling agricultural side streams into healthy, nutritional food ingredients, welcomes Shaun Richmond, former Global Director of Sales for Firmenich, as the new VP of Sales.
Through natural, proprietary fermentation technology, CrushDynamics produces high-performance food ingredients rich in bio-transformed polyphenolic substances, including flavonoids, such as quercetin. These unique ingredients make it possible for manufacturers to achieve deep sodium reduction, extended shelf life, and improved texture and flavor.
“We are extremely pleased to welcome Shaun to the CrushDynamics Team,” says CrushDynamics CEO, Kirk Moir. “He brings a wealth of experience in both the plant-based food production industry and the innovative food ingredients space. Shaun is a critical element of our scaleup plan as we continue to develop our portfolio of innovative ingredients.”
“I’ve spent the better part of two decades leading global commercial teams in the natural foods and ingredients industry,” says Richmond. “My focus has always been on providing new solutions and technology to improve the taste profile and nutritional value of foods and beverages. I look forward to continuing this purpose with the Crush Dynamics Team.”
In April 2022, CrushDynamics announced a $3.6 million seed funding to hire scientists, expand the business development team, and extend its intellectual property investments.
CrushDynamics is an innovative agritech corporation in British Columbia, Canada. By partnering with wineries and investing in research and development, CrushDynamics is producing high-performance food ingredients to meet the growing global demand for food that is better for people and the planet.