Sweetener Reduction
Sweetener reduction is a precision challenge, not a simple swap.
Sweetener Reduction Without Compromise
Smarter Sweetener Reduction for Better Products
Our ingredient helps replace the body, viscosity, and mouthfeel typically provided by sugar, enabling lower-sugar formulations that still deliver a rewarding, better for you, eating experience.
Reducing sugar or high-intensity sweeteners impacts taste, mouthfeel, and balance. With the right insight, R&D teams can optimize sweetness while preserving full product performance.
Crush Dynamics’ purées work for sugar reduction by leveraging a patented fermentation process that transforms upcycled grape pomace (skins and seeds left after winemaking) into a multi-functional ingredient.
Sugar Reduction Mechanisms
Flavor Modulation
The fermentation process activates polyphenols and fibers, which enhance sweetness perception and mask bitterness or off-notes. This allows formulators to reduce added sugar or sweeteners by 30–50% without compromising taste,
Clean Label Ingredient
The purée is labeled simply as “grape purée” and is non-GMO, vegan, allergen-free, and upcycled certified, making it attractive for clean-label formulations.
Texture & Mouthfeel
The ingredient improves texture and viscosity, reducing the need for starches or gums. This helps maintain a smooth mouthfeel even when sugar is reduced.
Shelf-Life Extension
Active polyphenols and organic acids naturally extend shelf life, which is an added benefit when reformulating for lower sugar.
Applications
Crush Dynamics purées integrate seamlessly across a wide range of food and beverage applications, delivering sugar reduction while supporting flavor, texture, and overall product performance.
Confectionery (Chocolate)
Beverages, sauces, dressings, plant-based products
Market Context
Global reduced-sugar food & beverage market was $54B in 2023, projected to grow at ~8.9% CAGR through 2030.
Sugar-free confectionery market valued at $3.8B in 2024, growing at ~6.3% CAGR through 2033.
Why It Matters
Rising health concerns (obesity, diabetes) and sugar regulations drive demand.
Consumers seek low/no-added-sugar products without sugar alcohols
Consumer & Industry Shifts
78% prefer natural ingredients.
Growth in functional sweets (fiber, protein, hydration).
E-commerce and DTC channels accelerating adoption,
Proposed Solution
Crush Grape Purée:
Improves bulking, taste, and texture.
Cheaper than polyols/fiber.
Clean label, natural, upcycled—appeals to eco-conscious consumers